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Independent MRI provider bringing choice to more communities

Smart Choice MRI, a strategic partner of NOVO Health, has announced it will open two new clinics in Green Bay and La Crosse, Wis.

Both organizations share a mission and vision of bringing affordable, high-quality solutions to consumers and self-insured employers in order to make health care more accessible and sustainable now and in the future. The groups are working collaboratively to include Smart Choice MRI in the NOVO Health bundled payment program for MRI imaging services. NOVO Health offers bundled, transparent prices for a large number of services ranging from ACL repair to lumbar fusion. Smart Choice MRI is an important partner to help reduce the cost of imaging as the company charges thousands less than most other local MRI providers.

Details of the Smart Choice announcement are in the following press release:


NOVO Health represents board-certified independent physicians and accredited facilities that offer specialty healthcare solutions. Founded in 2013, NOVO Health adheres to high standards for quality, cost, and patient experience and partners with payers, coalitions, providers, and self-insured employers to reduce medical spend.